A look at Digizuite’s plans for global expansion
Written by Dean Read, Digizuite Chief Revenue Officer
Without question, the time for digital asset management is now. And, to prime our business for the growing number of opportunities in this space, Digizuite has been underway with significant organizational changes.
At the start of 2021, we did a top-down assessment of the entire organization and made immediate adjustments where we were not performing optimally. We launched a series of growth-focused initiatives that will improve our go-to-market strategy as well enabling us to collaborate better and more frequently with partners.
The more efficiently we collaborate with partners, the better the consultants will be that we develop through our valued indirect sales channel. As a result, both Digizuite and our partners become optimally positioned for more opportunities and increased revenue.
Scaling sales and marketing
We are investing heavily in Digizuite’s sales and marketing functions. By the end of 2021, we will have doubled lead generation teams in both North America and Europe. Then we have plans to double the size of these divisions again in 2022.
We have stacked our North American sales team with seasoned, successful Digital Experience Platform (DXP) experts. Building this team started when we welcomed to Digizuite Dan Bulauski, who had been the Vice President of Sales for North America at Episerver. Next, in April, we hired a new Vice President of Sales for EMEA: Rasmus Wendelboe, who joins us from Gartner.
With these revitalized sales teams, we are now implementing a series of global best practices for our revenue teams.
On the partner side, we hired John Austin as the Vice President of Channel Development for North America. Working under Peter Toft, Vice President of Global Partnerships & Alliances, John is focused on creating the strongest possible partner network in North America.
In short, we are well on our way to becoming a best-in-class sales organization at every level so that we can take full advantage of all the IT demands present in today’s market. Our partners will certainly reap the benefits, too.
Adjusting our go-to-market approach to strengthen partnerships
We understand that Digizuite needs more than just strong performers to achieve our growth objectives. As a result, the leadership team has adopted a laser focus on how we go to market.
We’ve modified our go-to-market strategy so that our revenue teams tailor their communications with customers and prospects in the markets where we have seen the most success: financial services, healthcare life sciences, manufacturing, professional services, and retail. This makes it easier for our direct and indirect revenue teams to establish and nurture meaningful relationships.
It is an exciting time to be a part of this industry, and specifically to be a part of the Digizuite journey. I always welcome the opportunity to speak to and work with partners, so please reach out to me at any time for more information at dr@digizuite.com.
About Digizuite
Since 2000, Digizuite has been providing digital asset management solutions to corporations and organizations all over the world. With multiple exciting additions to the team, Digizuite is maintaining a heightened focus on penetrating the North American market as a sought-after DAM vendor for enterprises.
A full spectrum of businesses, including global brands and Fortune 500 companies, use the Digizuite™ DAM to automate and optimize digital processes while taking charge of their digital content (images, video, documents, audio, VR, etc.). Digizuite has offices in Denmark, USA, UK, and Belgium.
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