Charlotte Blicher takes the reins of Digizuite marketing
Digizuite officially has a new global Chief Marketing Officer: Charlotte Blicher, who comes to the table with more than two decades of marketing experience. She also arrives at Digizuite with a strong drive to establish marketing programs that lead directly to business growth.
“I have been in the game for a few years now, and what has always made me jump out of bed every morning is seeing direct, positive results of marketing programs, whether they educate the market around a certain business problem, generate leads, help sales increase win rates, or they be onboarding programs that help customers get the full bang for their investment,” Charlotte said.
Charlotte has time and again achieved this level of marketing impact throughout her impressive career, most recently as the Director of Global Demand and Martech at SimCorp, a leading international provider of integrated investment management solutions.
Collectively, her background within technology firms sets her up for success at Digizuite, where she is prepared to contribute to significant business expansion plans – to grow revenue four times over the next four years.
“I think many companies experience down stream inefficiencies in distributing and managing digital assets across multiple platforms, but more importantly I believe that companies can use the way they present and distribute their assets to gain a competitive edge as well as explore new sales channels,” Charlotte said.
Still, Charlotte said it was more than the company’s product offering that drew her to Digizuite.
“To me a key element for building out a strong brand are the people,” she said. “It became very clear to me that there is a sincere passion for Digizuite from the team and a culture that puts the customer first. This dedication to customers success coupled with the ambitious growth plans appealed to me. I believe Digizuite has what it takes to become a thought leader in the DAM market and to show a growing number of customers the path toward faster time-to-market and better customer experience delivery.”
To parallel the confidence that Charlotte has in Digizuite’s people and the company’s future, the Digizuite leadership team is supremely confident that Charlotte will play a crucial role in building the business to great new heights.
“Charlotte has an impressive track record and brings a unique skillset in demand generation within the SaaS enterprise domain, which is an important contribution as we continue our growth journey,” Digizuite CEO Kim Wolters said. “Needless to say, I’m very happy that Charlotte is joining our executive team.”
About Digizuite
Since 2000, Digizuite has been providing digital asset management solutions to corporations and organizations all over the world. With multiple exciting additions to the team, Digizuite is maintaining a heightened focus on penetrating the North American market as a sought-after DAM vendor for enterprises.
A full spectrum of businesses, including global brands and Fortune 500 companies, use the Digizuite™ DAM to automate and optimize digital processes while taking charge of their digital content (images, video, documents, audio, VR, etc.). Digizuite has offices in Denmark, USA, UK, and Belgium.
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