Content Automation: Benefits, tools & examples
Automation will help you scale your business.
From a growth perspective, you can use automation to improve the customer experience, convert more buyers and generate better quality leads.
It’s why so many companies are leveraging automation tools this year.
For example:
> Almost 50% of businesses implement automation like AI to reduce costs
> 58% of B2B companies are planning on implementing marketing automation in the near future
> Marketing automation has contributed to 63% of companies being able to perform better than competitors
Marketing benefits greatly from automation - especially when it comes to content - one of the core marketing incentives in 2022, with 91% of B2B companies using content marketing as part of their overall marketing strategy.
In fact, companies are now dealing with too much content - some common content management challenges include inefficiencies, silos, lack of consistency and poor workflow management.
That’s where content automation comes in - and how companies can use it to their advantage.
So, what is content automation?
And why should companies start implementing it now, and not later?
This is what we’re exploring in this article. We’ll also explain what content automation is, and include key benefits, tools and examples of content automation tools.
What is content automation?
Content automation is all about making every marketer’s job and tasks easier - from the CMO to the content writer.
In its essence, you’re cutting down on the time spent on manual, repetitive and time-consuming content tasks, and instead adopting technologies that will do the work for you.
The end goal?
Your content operations are almost or fully automated, or at least programmed to run more efficiently with less costs and less strain.
Content automation will help speed up the processes of:
Creating content
Managing content
Distributing content
Repurposing content
All of these processes involve the content lifecycle, which creates a repeatable process needed to be managed efficiently.
Use cases of content automation
You might recognize these tasks in your day-to-day manual content operations, but have you considered the power of them if they were completely automated?
Content automation can be administered to:
1. Sharing and distributing content across departments and platforms
2. Creating a collection of content and tagging it with relevant metadata or a schedule for posting
3. Proofreading content to adhere to industry regulations and guidelines, regulatory compliance (or date of expiry)
So, marketers looking to boost the efficiency of arguably the most crucial parts of the content lifecycle should strongly consider content automation - in order to reap even more rewards from their content strategy.
3 Benefits of content automation
They say content is king - but what about automated content?
Let’s take a look at three benefits of content automation.
Saves you time
One of the major perks with automating content tasks like distribution is that it saves you time.
If your company runs content marketing campaigns, you might recognize having to deal with the following tasks:
> Posting on social media platforms like Facebook, LinkedIn, Instagram…
> Browsing through countless files that all include the same image, PDF’s, documents
> Keeping up with your customers and new leads
What you should be spending your time on instead is creating more fun, inspiring content.
This is what content automation will allow you to do.
Lowers costs
Another benefit (which might be a crowd favorite) is saving money.
It makes sense, as you’re not having to hire new employees to work on redundant tasks that can easily be done through content automation.
By spending less on unnecessary external (and internal) resources, you’ll end up spending less, and doing more.
Improves marketing performance
There’s nothing worse than inconsistency when it comes to your social media strategy - you need to keep up with your buyers and their experience on every channel, every day.
Content automation can help you improve your social media marketing performance by enabling you to post your content more efficiently on schedule, which gives you better opportunities to connect with your following, more time to engage with your audience and deliver a successful omnichannel experience.
Use Digizuite DAM for your entire content operations
If you’re looking for a tool that helps automate your entire content operations, a digital asset management (DAM) is what you need. A DAM platform can help you do all the above, but from a single platform.
With your assets managed centrally in the DAM, you can remove many manual tasks: no more creating and re-saving multiple versions and renditions of the same image for different distribution channels, and, with the right integrations, no more switching from tab to tab to move content from one system to another.
Workflows and automations within the DAM allow you to move your assets across your entire content operations ecosystem, from creation, to review and distribution, as seamlessly as you like – or, build in check steps to route content to the right person before you publish, ensuring accuracy and timely approvals.
Content management
A DAM tool like Digizuite includes an automated approval-for-use workflow that makes sure you only use the content that is approved, for example, including the right terminology and ensuring that it adheres to the right terms and conditions.
Automating tagging and categorization of assets is a good way to future-proof your company since content is forever evolving.
Furthermore, a DAM system will automate workflows that will notify you when a piece of content has expired - making it a great platform for enterprise content management.
Content distribution
Your social media campaigns and strategies will be able to run much more efficiently and smoothly through automated distribution. A DAM will simultaneously share content across multiple channels (you can also use our Hootsuite integration).
Repurpose content
By using built-in content analytics, you can see which assets perform best, allowing you to repurpose your most engaging content more easily. It also presents opportunities for further content development.
For example, if a type of content generates more traction than other formats, you can repurpose it across multiple platforms and channels.
Conclusion
In 2022 and beyond, there’s going to be a lot of content automation tools to choose from.
According to recent research, software that allows for hyper-automation will reach almost $600 billion this year.
Content automation is all about letting technology take over repetitive and mundane tasks involved in the content lifecycle.
Like, approving pieces of content, distributing content or just making sure content stays in line with regulations with approval-for-use workflows.
In addition to a boost in both internal and external efficiency, benefits of implementing content automation are that:
> It saves you time
> Saves you money
> Improves marketing performance
Digizuite DAM is a tool that is not only used as a “one central source of truth” for all digital assets, but its automating capabilities also help you take your marketing game to the next level through automated content creation, distribution, management and asset reuse.
Want to know more about how your business can benefit by using Digizuite?
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